Wordmarks are designed with simplicity and confidence, allowing them to command attention and remain highly visible across various modern applications – from street to screen.
The Brand Identity interviews F37 Foundry’s Rick Banks and Nomad’s Terry Stephens and Natalie Doto about their collaboration on F37 Holborn, a new typeface inspired by 1970s corporate modernism and the London district of Holborn. The project includes a 136-page book reimagining 100 business signs, serving as both a type specimen and a celebration of local typographic heritage. The discussion explores the creative process, research, and the value of physicality in showcasing type design.
Nomad has rebranded the Women’s Tennis Association (WTA) to reposition it as a global entertainment brand rather than a traditional sports organisation. The new identity features a sleek wordmark, cinematic typography using Marsden Slim, and a dynamic color palette inspired by gaming aesthetics. The rebrand emphasizes energy, inclusivity, and modern storytelling across broadcast and digital platforms.