Moritz
Designer · Publisher · Founder
In their own words
We had to create something that is appealing to kids without feeling childish… to make sure that the brand speaks to them on eye level and takes them seriously as young athletes.
Articles & interviews
- FAT Karting League Launches Gaming-Inspired Identity to Attract Youth
Amsterdam Berlin has designed a new gaming-inspired identity for the FAT Karting League, a motorsport initiative co-founded by Rob Smedley and Ferdi Porsche to make karting more accessible. The rebrand merges motorsport and 1990s gaming aesthetics, using bold typography, primary colours, and playful details to appeal to young racers. The project aims to balance fun and professionalism while promoting inclusivity in motorsport.
- Leonhard Laupichler and Sophia Brinkgerd on creating and launching their book New Aesthetic 3
The Brand Identity interviews designers Leonhard Laupichler and Sophia Brinkgerd about their collaborative book project, New Aesthetic 3. The third volume in their independent type design series celebrates experimental and boundary-pushing typography, produced in partnership with Sorry Press and launched with events in Milan and Paris. The conversation explores their curation process, evolving type trends, and the community built around the project.
- Nicolas Bernklau on establishing his bureau as an “umbrella” for graphic and type design projects
The Brand Identity interviews Swiss designer Nicolas Bernklau about launching his independent practice, Bureau Bernklau, as a platform for both graphic and type design. He discusses his experiences at Jung von Matt and Deutsche & Japaner, his focus on typography-led identity work, and his ambitions to develop custom typefaces like Resial. The conversation also touches on his teaching role at ECAL and his approach to balancing creative work with personal life.
- Ken Hegemann on creative directing and thinking digital-first at No Service 24/7
The Brand Identity interviews Ken Hegemann, Creative Director at Berlin-based agency No Service 24/7, about his career path, design philosophy, and the studio’s digital-first approach. Hegemann discusses his background in typography, his leadership style, and the agency’s work for major clients like Nike, Spotify, and CLOSED. The conversation highlights the studio’s conceptual and collaborative process, as well as its research arm No Influence 24/7.