Mike
Operations Lead
Studios:For Good Measure
Articles & interviews
- Keeping candid, staying scrappy, and finding clarity through gaming: introducing For Good Measure
The Brand Identity interviews Sean Danz and Kevin Chao, co-founders of Brooklyn-based studio For Good Measure, exploring their candid, scrappy approach to branding and creative collaboration. The duo discuss their origins, philosophy of small-team design, experiences during the pandemic, and views on AI’s role in creativity. The conversation highlights their human-centered ethos and community-driven projects in New York City.