Designer · Creative Director
The main reason for choosing an open source font was to guarantee consistency of look for the brand.
The angle of the second ‘M’ has the purpose to remove the rigidity and provide a sense of flexibility and ease.
When we explored the colour palette we weren’t looking for something that just looked good but for a palette with purpose.
By observing the interior palette we noticed a series of simple geometric shapes coming to life.
We fell instantly in love with Cucina (also Italian for ‘kitchen’)... the right vehicle for visually delivering the craft and quality of the traditional Italian, locally-sourced ingredients.
I felt the concept married nicely with the interior design direction we were taking.
Sydney-based design director Michele Verze rebranded Australian consultancy Chasm Digital as FORMM, creating a new identity that reflects agility and innovation. The project features a geometric logo inspired by the letter 'O', a purposeful orange and blue palette, and the open-source Space Grotesk typeface for consistency and accessibility. The rebrand positions FORMM as a forward-thinking digital consultancy with a cohesive and flexible visual system.
Creative director Michele Verze rebranded Verona’s beloved burger restaurant Bigger Burgers, creating a lively and geometric identity inspired by the venue’s interior design and the Futurism art movement. The new visual language uses vibrant colors, playful illustrations, and contrasting typefaces to reflect the restaurant’s energetic and accessible character. Collaborating with interior designers VicenziDalbon, Verze unified the brand’s digital and physical presence through cohesive design elements.