Articles & interviews
- Zak Group’s Zak Kyes on collaborating with Prada and the relevance of graphic design in culture
The Brand Identity interviews Zak Kyes, founder of London-based Zak Group, about the studio’s evolution, its collaborations with brands like Prada, and its belief in the cultural relevance of graphic design. Kyes discusses the studio’s initiatives such as the FUTURE FWD scholarship and Culture Is Not Cancelled, emphasizing collaboration, inclusivity, and design’s role in shaping culture.
- POST
The Brand Identity interviews Ric Bell, Creative Director of London-based studio POST, about their long-term collaboration with unisex denim brand Bethnals. The discussion covers the origins of the brand name, the East London-inspired identity, and the studio’s involvement across branding, campaigns, and store design. POST emphasizes local collaboration, simplicity, and authenticity in building Bethnals’ visual and physical presence.