Illustrator
The article by Katy Cowan explores how freelance illustrators can determine fair pricing, comparing project rates with day rates. Agents Jon Cockley of Handsome Frank and Clara Marcus of The Jacky Winter Company share insights on usage-based pricing, licensing, and sustainable rates. They emphasize understanding client expectations, building logical pricing structures, and maintaining transparency to ensure fair compensation.
Athletics created a personable new brand identity for Citrix, repositioning the software giant as a strategic partner focused on employee experience. The rebrand centers on a human, approachable wordmark and uses Public Sans, soft illustrations by Matt Blease, and collaborations with studios like CATK, Buck, and Huge to express the brand’s new strategic premise: 'the space to succeed.'