Mark Nichols
Creative Director
In their own words
Our goal was to help Natural Habitat unlock the emotional power of its purpose and create a platform that could grow, adapt and regenerate over time. By making the connection between land and people more visible, the brand itself becomes an active part of community engagement and sustainable action.
We don’t rely on the category clichés, the tired tropes of red leather, latex and metal chains.
Articles & interviews
- WMH&I Rebrands Natural Habitat Around Community and Land
WMH&I has rebranded the UK-based environmental charity Natural Habitat with an identity that visually and conceptually connects people and land. The new system features a fingerprint-meets-topography logo, flexible mapping grid, and nature-inspired color palette, emphasizing community engagement and ecological participation. The rebrand aims to transform the charity’s communication and strengthen its emotional and fundraising impact.
- "London Dominatrix Gets Custom Brand Identity Emphasizing Kink"
WMH&I has created a provocative yet intelligent brand identity for London dominatrix Jane Grey, exploring the psychological and aesthetic dimensions of BDSM culture. The project features a bespoke typeface that mimics binds and ropes, symbolizing control and submission while avoiding stereotypical erotic imagery. Through research-driven design, the agency reframes kink as a space for empowerment and self-actualization.