Articles & interviews
- Dani Sampson on Strategy: Girls Scouts
BP&O’s Dani Sampson reviews Collins’ rebrand for the Girl Scouts of the USA, describing it as a vibrant, fashion-influenced identity that modernizes the organization for Gen Z. The project celebrates individuality and community through a patchwork-inspired design system, updated apparel, and expressive visual language. Sampson praises Collins for transforming the brand from rigid tradition to a lively, inclusive lifestyle identity.
- Center go all-in on minimalism with their confident packaging design for United Sodas of America
Brooklyn-based studio Center created a minimalist yet confident packaging identity for United Sodas of America, using vibrant colors and a clean typographic system built on Founders Grotesk. The design aims to represent unity and diversity across America through simplicity and color variety.
- New Brand Identity for MoMA by Order
BP&O reviews the refreshed visual identity for MoMA by New York-based studio Order. The project updates the museum’s system to be more modular, adaptable, and motion-driven, aligning with MoMA’s 2019 expansion and new seasonal communication approach. The identity builds on Pentagram’s 2009 system, incorporating MoMA Sans by Christian Schwartz and motion design by PepRally.