Creative Director
We're not trying to reinvent the brand – just give it more standout in a crowded market.
We opened up the field a bit and (being an equal opportunities employer) were keen on exploring people beyond Yorkshire—even if it's just a bit beyond.
Creative agency Lucky Generals has launched its first campaign for Asda, titled 'Barnsley Baby', reviving the supermarket’s iconic 'That’s Asda Price' slogan with a humorous twist. Directed by Brad Lubin of Another Film Company, the ad features a talking Yorkshire baby delivering the line in a fresh, culturally relevant way. The campaign aims to modernize Asda’s value message while celebrating its regional roots and relatable humour.
Creative agency Lucky Generals has launched a new Yorkshire Tea ad continuing the 'Where Everything's Done Proper' campaign. The humorous 'brewdunnit' spot stars Sarah Lancashire CBE as head of security investigating a biscuit theft at Yorkshire Tea HQ. The campaign reinforces the brand’s playful tone and celebrates its northern roots while maintaining its consistent voice across communications.