In their own words
I took the principles of organic linework and symmetry from Art Nouveau motifs to inform a set of decorative illustrations that could join together to make framing devices.
Her words talked about anticipation, time slowing down and escaping the noise – so whilst it was important to maintain a sense of energy, the layouts also intend to feel considered with an underlying sense of calm.
The identity intends to feel like a true celebration of the hospitality industry and the people involved.
All the elements of the brand are intended to feel warm and human.
Rather than use screenshots or mockups of the product, which felt cold, they were styled up as cards and simplified to focus only on the core UI elements.
As someone who has practised yoga for years (with fluctuating levels of commitment), I am very familiar with the intimidating nature of the yoga space.
I wanted a simple typographic structure that has strict parameters, yet also embraces moments of freedom where the type can venture off on its own path.
The underline signifies this rising of the sun, and draws attention to its significance.
Articles & interviews
- Laura Clink and Charlotte Golzari Craft Festival Magic
The Brand Identity features 'Frolic,' a conceptual music festival identity created by designer Laura Clink and writer Charlotte Golzari. The duo collaborated independently to craft a tactile, Art Nouveau-inspired system that balances urban energy with organic freedom. Their work merges expressive typography, decorative illustration, and a vibrant yet grounded color palette to evoke the spirit of a real festival experience.
- Laura Clink Redesigns Orderswift for Simplicity in Online Ordering
Designer Laura Clink developed a warm and approachable rebrand for Orderswift, a hospitality tech company offering digital ordering solutions. Guided by strategist James Sandrini’s people-first positioning, the identity uses playful typography, simple geometric shapes, and food-inspired colors to convey friendliness and clarity. The project also includes a redesigned website that integrates simplified UI elements into the visual system.
- It’s all in the rhythm: Laura Clink’s brand for GOYA, a social platform for yoga, flows like poetry
The Brand Identity features London-based designer Laura Clink’s brand identity for GOYA, a social platform that makes yoga more accessible. Inspired by the rhythm and flow of yoga, Clink developed an expressive typographic system using TT Firs Text, with a poetic and fluid visual language. The design balances structure and freedom, symbolized by a sun-inspired underline in the wordmark.