The brand idea had to hold both – the institution and the life happening around it. ‘Where art meets life’ sounds simple because the truth it’s based on is undeniable.
There's a version of this project where you lean into the gravitas, the architecture, the collection and the history... The brand idea had to hold both the institution and the life happening around it.
Koto has rebranded the Norton Museum of Art in Florida, reviving an 80-year-old wordmark and seal to bridge the museum’s historical legacy with a contemporary identity. The new system draws from Florida’s landscape and the museum’s architecture, using Centra No. 2 type and a dynamic color palette to reflect the institution’s dual nature as both cultural landmark and community hub.
Koto has rebranded the Norton Museum of Art in West Palm Beach with a new identity centered on the idea 'Where Art Meets Life'. Drawing from the museum’s archives, architecture, and community, the rebrand revives historical elements like the Diana Seal and introduces a warm, inclusive voice and vibrant color palette. The result balances institutional gravitas with the everyday life and energy of the museum’s visitors.