Creative Director
Zak Group designed the packaging for Paco Rabanne’s Pacollection, a series of six fragrances housed in innovative soft-shell bottles. The design features a heat-welded monogram and colorful finishes that reflect each scent’s unique mood. Photography for the project was provided by Schelten & Abbenes and Stef Mitchell.
Zak Group rebranded the French fashion house Paco Rabanne, collaborating with creative director Julien Dossena to modernize the brand’s radical heritage. The project introduced a new monogram, custom typeface Paco Sans, and a comprehensive visual system spanning packaging, campaigns, and a new e-commerce website. The rebrand coincided with the opening of Paco Rabanne’s first new shop in a decade, designed by OFFICE.