Jon Gibbs
Managing Director
In their own words
Spacious typography, soft neutrals, refined patterns and sunlit photography all work together to reduce visual noise.
The brief was to create something truly ownable for Easter.
We wanted the design to whisper luxury, not shout it, so every detail was considered.
For us, standout simplicity is about restraint with intent.
The key goal was to align the brand's visual identity with the exceptional quality of its product.
Through iterative refinements, we focused on a more expressive, stylised portrayal that captured both regal authority and modern charm.
Many premium brands lean too heavily on tradition, making them feel staid, while others focus solely on modern minimalism, losing character in the process.
The initial brief was exciting and clear in its intent—to break away from traditional self-tanning stereotypes and create a brand that exuded confidence, quality, and effortless beauty.
We overcame this by focusing on a unique shadow-inspired identity and a confident, minimalistic approach.
The warm, natural colour palette reflects the product's promise of an authentic glow, while the typography balances modern sophistication with an inviting, effortless feel.
Articles & interviews
- Derek&Eric reshape Furl's brand around clarity, calm and the quiet power of great design
London studio Derek&Eric has unveiled a refined new identity for British furniture maker Furl, focusing on emotional resonance and calm rather than pure functionality. The rebrand introduces a modular wordmark, soft neutral palette, and sunlit photography to reflect clarity and craftsmanship. The refreshed positioning redefines Furl as a premium lifestyle brand while staying true to its engineering roots.
- Derek&Eric Redesign Lindt Easter Collection for 2024
Creative studio Derek&Eric has designed a new Easter 2024 campaign for Lindt, reimagining the iconic Gold Bunny into a luxurious new chocolate egg. The project focuses on 'standout simplicity', using deep golds, foil accents, and the brand’s signature red ribbon to convey indulgence with restraint. The collaboration marks a strategic evolution for Lindt, positioning the brand as a leader in seasonal design rather than a follower.
- Derek&Eric Lead Playful Rebrand of Longbottom & Co Tomato Juice
Creative agency Derek&Eric has rebranded Longbottom & Co, a premium tomato juice brand, with a 'Playfully Proper' identity that balances British heritage and modern wit. The new design introduces a Queen Mary mascot, refined typography, and a vibrant tomato-inspired color palette to elevate the brand’s premium positioning. The rebrand extends across packaging, digital, and in-store experiences, creating a cohesive and characterful brand presence.
- Lazy Tan Launches Safety-First Sunless Tan with Derek&Eric
Creative Boom reports on Derek&Eric’s new brand identity for Lazy Tan, a self-tanning brand promoting safe, sun-free tanning. The studio developed a shadow-inspired, minimalistic identity with warm natural tones and sleek packaging to position Lazy Tan as a premium, health-conscious alternative in the beauty market.