Articles & interviews
- From type to tangible: Dinamo Hardware behind-the-scenes with Simon Merz and Madeleine Morley
The Brand Identity interviews Dinamo’s Head of Hardware, Simon Merz, about the creation of the new Dinamo Hardware UNLOCKED COLLECTION. The conversation, led by Head of Publishing Madeleine Morley, explores how Merz translates type design thinking into tangible products such as keychains, candles, mugs, and apparel. The piece highlights Dinamo’s focus on authenticity, craftsmanship, and playful material experimentation.
- The Designers: Studio Yukiko’s Tonia Kozlova details her unconventional route into a design career
This interview from The Brand Identity’s 'The Designers' series features Studio Yukiko’s Tonia Kozlova, who discusses her unconventional path from economics to design, her experiences joining the Berlin-based studio, and her creative process. Kozlova reflects on her inspirations, studio culture, and her favorite project, the 'Secret Menu' magazine for DoorDash.
- Omnigroup detail the importance of collaboration within their multidisciplinary design practice
The Brand Identity interviews Lausanne-based studio Omnigroup, founded by Leonardo Azzolini and Simon Mager, about their collaborative and multidisciplinary approach to design. They discuss their focus on typography, identity, and book design, their type foundry Omnitype, and collaborations such as the ABC Walter typeface with Dinamo. The conversation explores their working methods, creative culture in Lausanne, and the importance of collaboration and material experimentation.