Jim Sutherland
Founder · Designer
In their own words
It's been a wonderful project to work on – and physically printing with the rollers is a joy
Articles & interviews
- New Branding for Bikedot by Studio Sutherl&
BP&O features Studio Sutherl&’s new brand identity for Bikedot, a London-based cycling retailer. The project celebrates the tactile nature of print through rollergraph-printed typographic track marks and a striking black-and-white palette. The identity extends across packaging, apparel, and a hand-printed newsprint magazine, earning recognition at the 2024 D&AD Awards.
- New Brand Identity for .Oddity Frangrance by .Oddity Studio
BP&O’s feature on .Oddity Studio’s self-initiated project, .Oddity Fragrance, explores how the Hong Kong-based collective merges design and scent to create a multi-sensory brand experience. The project, developed with perfumer Mark Buxton, emphasizes craftsmanship, conceptual storytelling, and the intersection of art and design. The article positions the work as an experimental, poetic, and tactile exploration of inspiration and sensory perception.