Jeroen van den Bogaert
Design Director · Co-Founder
In their own words
The typography system is modular, raw and mechanical.
Punk gives us permission to meet that moment – to be imperfect, outspoken and real.
‘Creativity without complexity’ became a central theme.
Since Kobase is a digital-first brand, its identity had to feel dynamic and adaptable.
This approach allowed us to position Tobias’ initials as a more iconic composition rather than just three letters, enhancing their impact.
It embodies a sense of unapologetic pride – an attitude commonly found within these circles.
Since Tobias’ audience is youthful, incorporating 3D elements brought several benefits.
We were looking for a font that has both a calm strictness, like, say, a Helvetica, but moves a bit away from the classic graphic print feel that a Helvetica has.
Moksi came to us at the very beginning of their journey, when nothing had been developed yet.
We chose to opt for a wordmark so that anyone who sees the logo will immediately know the name.
Articles & interviews
- Punk Branding "Underbug" Champions Overlooked Insects
Twice Shy developed a punk-inspired brand identity for Underbug, a project creating 3D-printed clay habitats for urban insects. The identity draws from zine culture and protest aesthetics, using GT Pressura Mono and a beige palette referencing reused paper. Illustrated insect characters and urban photography bring empathy and activism to the brand’s packaging and storytelling.
- Twice Shy Simplifies Kobase's Design with Minimalist Approach
Twice Shy developed a refreshed brand identity for Kobase, a hybrid agency and tech platform, focusing on a modular system inspired by the number three. The design uses minimal elements, a black-and-white base with vibrant accents, and dynamic 2D/3D animations to express seamless collaboration. Typography by Displaay Type and a flexible visual system reinforce Kobase’s digital-first, adaptable ethos.
- "Twice Shy Creates Strong Brand for Cinematographer Tobias van Daal"
The Brand Identity features Twice Shy’s new brand identity for Amsterdam-based cinematographer Tobias van Daal. The project centers on a bold custom wordmark inspired by brutalist aesthetics and cinematic nostalgia, complemented by a minimalist website design that subtly references early motion picture devices. The identity balances youthful energy with professional refinement through 3D renders and structured layouts.
- Like product like brand: FCKLCK’s to-the-point identity for Süti sets off its PhoneBacks’ design
FCKLCK created a minimalist, Swiss-inspired brand identity for Süti, a lightweight iPhone accessory brand, in just three days. The project included naming, positioning, and packaging design, with 3D renders by Marc Ferrer Vives helping visualize the concept quickly. The identity uses Suisse Int’l and a bold custom wordmark to complement the product’s sleek design.
- Soft power: FCKLCK’s gentle identity for Moksi embodies the optimism of the niche skincare brand
FCKLCK developed a soft yet confident brand identity for Moksi, a niche unisex skincare brand designed for those undergoing cancer treatments. The identity features a bold wordmark set in Pangram Pangram’s PP Editorial New and supported by PP Mori, complemented by organic, optimistic gradients. The result conveys empowerment, warmth, and accessibility, aligning with Moksi’s compassionate mission.