In their own words
The freedom is much greater. You go from being a small cog in a big machine to designing the process yourself.
We knew there were stories to uncover here.
We used the coin to express the idea of 'coining legacy'.
Generational marketing can be one of the biggest mistakes brands make.
Generational marketing can be one of the biggest mistakes brands make.
It felt like a simple, scientifically smart anti-dote to stressors of modern living.
We created a blur device for lifestyle imagery to highlight the areas the product protects, blurring out the background to suggest a targeted approach, much like the capsule itself.
Articles & interviews
- Creatives Ditch Networks for Independence Amid Industry Shift
The article explores the growing trend of designers and strategists leaving large network agencies to start independent studios. Through interviews with leaders from Koto, Unfound Studio, Blurr Bureau, Brandon Consultants, and Studio Meisō, it highlights motivations such as creative freedom, agility, and values-driven work. The piece frames this shift as a structural and cultural evolution in the creative industry.
- Unfound Redefines Birmingham's Image with 81 Colmore Row Branding
Creative Boom features Unfound's new identity for 81 Colmore Row, a Birmingham workspace developed by Kinrise. The branding draws on the city's craft heritage and the building’s silversmith and banking past, using a custom coin illustration and refined serif typography to balance history with modernity. The project aims to position Birmingham as a confident, creative hub while celebrating its industrious roots.
- "Creatives Urged to Anticipate Gen Beta Trends"
The article explores how creatives and brands should begin preparing for Generation Beta, the demographic born from 2025 onwards. Featuring insights from leaders at SIDE ST, FORM Brands Studio, DLMDD, Unfound Studio, and Bond & Coyne, it discusses how AI, sustainability, sonic branding, and cultural relevance will shape future consumer expectations. The piece encourages brands to balance technological precision with human authenticity and to focus on cultural behaviours rather than generational labels.
- "Creatives Advised to Prepare for Gen Beta's Arrival"
The article explores how creatives and brands should begin preparing for Generation Beta, the demographic born from 2025 onward. Through insights from five industry professionals, it discusses how technology, AI, sustainability, and cultural awareness will shape future branding and communication strategies. The piece emphasizes balancing human imperfection with digital precision, the rise of sonic branding, and the pitfalls of generational marketing.
- "Ingenious Collagen Redefines Beauty Standards with Science-Backed Packaging"
Creative Boom reports on Unfound Studio’s rebrand for collagen supplement brand Ingenious, which moves away from superficial beauty stereotypes to focus on science, wellness, and modern lifestyles. The project includes a new visual and verbal identity, packaging, and campaign built around the brand’s clinically proven innovation. The design emphasizes authenticity, protection, and vitality for diverse, urban consumers.