James Kirkup
Founder · Creative Director · Designer
In their own words
The first thing I did when we started work on the identity was to look at cameras.
I wanted to capture all of that nuance in a subtle way that only those that knew, would know.
I think every project brings a new learning.
Portfolios nowadays are absolutely stacked with levels of work.
Keep going.
With a consumer persona in mind, the first point of call was to think of where else that demographic shops, then think backwards.
This trail of thought landed us in exploring serif typefaces alongside stark, modern imagery.
Articles & interviews
- An Open Understanding’s identity for Picfair is led by subtle references to its photographic context
London-based studio An Open Understanding rebranded the photography platform Picfair with an identity inspired by the visual and tactile qualities of cameras and film. The design features a custom sans serif typeface, a viewfinder-inspired framing device, and a color palette referencing photographic technology. The result highlights Picfair’s community of photographers while maintaining a refined, minimalist aesthetic.
- An Open Understanding’s James Kirkup on his creative background and the launch of his studio
The Brand Identity interviews James Kirkup, founder and creative director of London-based studio An Open Understanding, about his career path, ethos of openness, and the process of launching his own design company. Kirkup discusses his experiences working abroad, the tools he uses daily, and his views on accessibility and transparency in the design industry. He also hints at upcoming collaborations and plans to expand the studio’s openness through new initiatives.
- An Open Understanding's work for LO.W brings a slice of luxury to the deadstock furniture world
An Open Understanding created a refined brand identity for Laurence Olynn Works (LO.W), a company revitalizing deadstock furniture. The design draws inspiration from luxury fashion and travel, using La Luxes and Libre Franklin typefaces to evoke elegance and sophistication. The result positions LO.W as a premium brand within the sustainable furniture market.