In their own words
Every choice matters when you design for millions.
Emotion can live inside geometry.
Change isn’t something to fix, it’s something to move with.
Articles & interviews
- OpenAI’s Indgila Samad Ali on what remains human in design
The Brand Identity interviews OpenAI designer Indgila Samad Ali about her journey from Moscow to COLLINS and now OpenAI, exploring how she balances technology and humanity in design. She discusses her cultural influences, the emotional power of form, and her approach to designing at scale for AI-driven platforms. The conversation also revisits her work on the Muse Group identity and her belief in preserving human intuition within technological processes.
- Collins Rebrands Muse Group, Capturing Essence of Music Experience
Collins has rebranded Muse Group, the company behind music apps like Ultimate Guitar and MuseScore, with a new identity inspired by the physics and emotion of sound. The project introduces a custom typeface family, Muse Display, and a dynamic visual system that captures the essence of musical experience rather than genre. Through geometric abstraction and motion, the rebrand unifies Muse Group’s products under a shared philosophy of 'creative fluency'.