Creative Director
The concept we came up with almost immediately, after we saw the store renders.
We also sampled a few different paper textures, because such a deep embossing can look quite different based on what texture it’s on.
The brand immediately instils confidence and clarity, a sense of mastery, and an energising and positive view of a plastic-free future.
WØRKS created a tactile invitation for SKIMS’ first flagship store opening on New York’s Fifth Avenue, translating Rafael de Cárdenas’ architectural design into a refined print piece. The invitation features deep embossing, foil details, and a die-cut arch motif, produced with Imprimerie du Marais. The project reflects WØRKS’ ongoing collaboration with SKIMS and their ability to express the brand’s identity across physical and digital formats.
New York-based studio WØRKS has rebranded biomaterials company erthos®, emphasizing its transition from a materials supplier to a technology-driven studio. The identity combines modular data design, a refined logo, and a single-typeface system to communicate trust, education, and optimism. Drawing inspiration from mid-century standards manuals, the design balances technical precision with clarity and sustainability-focused messaging.