We wrote like a well-travelled friend: simple, warm, thoughtful, and fun in the right moments.
Just like Uniqode bridges the digital and the physical, we sought to bridge the technical and the human.
We created a system grounded in a voice that warmly invites people into the world of QR codes.
Creative studio Koto has rebranded Tripadvisor to reflect its evolution into an AI-enabled travel planning and booking platform. The new identity emphasizes authenticity, community, and real traveller stories, featuring a refreshed color palette, custom typeface, and a more expressive version of its owl mascot, Ollie. The design system balances warmth and clarity, celebrating real experiences over polished perfection.
Creative studio Koto has rebranded Uniqode, formerly known as Beaconstac, transforming the QR code platform into a more human and emotionally resonant brand. The new identity uses a stitching metaphor to symbolize connection between digital and physical worlds, supported by custom typography, motion design, and a warm verbal tone. The result positions Uniqode as a forward-thinking yet approachable tech brand.