In their own words
What truly sets Bouquet apart is its focus on flavour and pairing, the idea that things are better when brought together.
Together they create a small ecosystem of contrasts, each distinct but working in harmony.
We approached them almost like characters, asking what kind of mood or personality each flavour might have and how that could come through visually.
Colour was our way of expressing Bouquet’s sensory world – lively, flavourful and full of contrast.
We built a flexible system around a few core elements: the embossed logo, a distinct colour for each flavour, and expressive artwork.
A vision of a coffee bar, somewhere in southern Europe, with hand painted signage, sleepy cats enjoying the sun, peculiar regulars, all steeped in warm sunlight.
The embossed logo, distinct colour coding, and unique artwork help each bottle stand out on the shelf – while also making it easy to identify for baristas and mixologists in high paced environments like cafes and bars.
Articles & interviews
- Walk A Thought’s ink-led work captures Studio Constance’s debut show
Walk A Thought developed a black-and-white, ink-led campaign identity for Studio Constance’s debut show at Stockholm Fashion Week 2025. The project captures the brand’s balance of structure and softness through hand-drawn illustrations, bespoke lettering, and tactile print applications. The result is a refined yet expressive visual system that mirrors the movement and tactility of the fashion collection.
- Walk A Thought builds Bouquet’s brand on unexpected pairings
Paris-based studio Walk A Thought created the brand identity for San Francisco beverage brand Bouquet, founded by Caroline LaFleur. The identity centers on the concept of 'unexpected pairings,' expressed through contrasting typography, vibrant yet natural colors, and hand-drawn illustrations. The design extends across packaging and a website, balancing craft, warmth, and refinement.
- "Walk a Thought Designs Sweet, Stylish Identity for Syrup Brand"
French studio Walk a Thought created a whimsical and nostalgic brand identity for Bouquet, a new line of flavoured syrups founded by Caroline Lafleur. The design combines playful typography, fine-line illustrations, and embossed packaging to evoke warmth and personality. Collaborations with photographer Sahra Jajarmikhayat and developer Adam helped bring the brand to life across packaging and digital touchpoints.
- New Logo & Branding: San Francisco Symphony by Collins
BP&O reviews Collins’ rebrand for the San Francisco Symphony, a dynamic identity built around a variable serif typeface developed with Dinamo. The project embraces motion and generative design, reflecting the orchestra’s innovative direction under Esa-Pekka Salonen. The identity earned multiple D&AD awards and exemplifies a new wave of responsive, tech-driven branding for cultural institutions.