Eliott Grunewald
Type Designer · Founder
In their own words
Display typefaces have long been marginalised.
Quality doesn’t depend on size – but on vision.
Designing typefaces gave me space to think deeply about form, to raise questions.
It raises a lot of questions about how designers are paid and how works are protected.
As long as that diversity is preserved, type will remain a rich field – one that keeps reinventing itself.
Articles & interviews
- (Studio) Lotta Nieminen builds Cafuné’s identity from herbarium logic
The article details how (Studio) Lotta Nieminen developed a refined brand identity for Hong Kong-based accessories label Cafuné, inspired by the logic of a herbarium. Drawing from Karl Blossfeldt’s botanical photography, the identity features a custom typeface, organic monogram, and flexible pattern system that reflect the brand’s values of care, longevity, and emotional connection.
- Studio Lotta Nieminen’s sophisticated brand identity for Erly leans on exquisite colour combinations and a confident logo
Studio Lotta Nieminen has created a refined yet playful brand identity for skincare label Erly, focusing on the concept of mixing and tailoring. The design features a confident logo set in Herbus, a harmonious color palette balancing muted and neon tones, and cohesive packaging and digital applications. The identity reflects Erly’s mission to offer personalized, age-inclusive skincare with a sense of sophistication and joy.
- OTT’s Eliott Grunewald on building an independent type foundry with soul
The Brand Identity interviews Eliott Grunewald, founder of Ornamental & Title Type (OTT), about his journey from custom commissions to establishing an independent type foundry dedicated to expressive and ornamental display typefaces. Grunewald discusses OTT’s collaborative model, its focus on vernacular inspiration, and the growing recognition of display typography within professional design. The conversation highlights OTT’s ethos of independence, craftsmanship, and typographic experimentation.
- Eliott Grunewald’s OTT Foundry Leads Shift in Creative Industry
The article profiles type designer Eliott Grunewald and his new foundry, Ornamental & Title Type (OTT), which focuses on expressive display fonts inspired by vernacular lettering. It explores how OTT reflects a broader shift in the creative industry toward more ornamental, independent, and craft-based typography. Grunewald discusses the evolving landscape of type distribution, the challenges of licensing, and the growing divide between large and independent foundries.