BP&O’s article by Emily Gosling explores Pentagram London’s new brand identity for St Paul’s Cathedral, led by Domenic Lippa. The rebrand merges the cathedral’s religious heritage with a contemporary sensibility, featuring a refined wordmark inspired by historic engravings and a color palette drawn from the building’s materials. The project balances tradition and modernity through collaboration with the cathedral’s stonemasons and the use of Arizona Flare and Raleway typefaces.
The Brand Identity interviews designer Samar Maakaroun about her London-based studio Right to Left, which focuses on bilingual and multicultural design. She discusses her career path from Lebanon to Europe, her experiences at Apple and Pentagram, and the founding of her studio rooted in cross-cultural collaboration. The conversation also explores her project Type Map, which examines the nuances of language and design across scripts.
The article introduces 2DADS, a British Columbia-based brewery founded by two fathers, Will Sorrell and Greg Iredale. The brand collaborated with Pentagram and partner Domenic Lippa to create a distinctive branding and packaging system that reflects its approachable yet high-quality ethos. The piece highlights the partnership and the design’s goal to stand out in the crowded craft beer market.