Founder
Payment terms haven’t been accepted. They’ve been imposed.
If creatives get paid properly and on time, it changes everything.
People are tired of subscriptions. We all have too many.
It was important to create a framework that is practical and delivers tangible outcomes.
One crucial lesson stands out: being client-focused is the key.
We got some fantastic testimonials saying it has been an absolute game-changer for their studio.
The Brand Identity interviews David Tanguy, founder of design studio Praline, about his new platform DearClient, which aims to change how creatives get paid by requiring clients to pay before unlocking final files. Built in Germany with Stripe infrastructure and GDPR compliance, the tool promotes fairer payment practices and transparency. Tanguy discusses the cultural shift it represents and the positive response from the creative community.
The Brand Identity interviews David Tanguy, founder of London-based studio Praline, about his new business education initiative, Studio Focus. The programme helps creative studio owners strengthen their business acumen through a structured process of analysis, simplification, and application. Tanguy shares insights from his 20 years of experience and emphasizes the importance of client-centric thinking and strategic clarity for sustainable studio growth.