Co-Founder
AI is changing the way creative work is done and Visual Electric exists to supercharge designers’ workflows.
Enabling designers to transform those storyboards into videos directly on the canvas feels both magical and obvious.
The first time you see it, it’s genuinely startling.
Creating with AI is fundamentally different from traditional design software. Text becomes images, images become videos, every output can become an input, and everything is remixable.
Customers pay us to stay on top of AI so they don’t have to.
The introduction of a new medium doesn’t mean the death of another.
Our job is to understand what our customers want and what the technology can do, and to bridge that gap.
We want to be the interface layer that sits between AI and designers.
AI has an interface problem. Discord and chatbots are the wrong UIs for visual thinkers.
As designers, we built the AI design tool we wanted for ourselves – a spatial canvas that lets you spread out and explore your imagination.
The Brand Identity reports on Visual Electric’s expansion into AI-driven video generation, marking a major evolution from its image-based design platform. Co-founder Colin Dunn explains how the update unifies fragmented creative tools, allowing designers to generate motion content directly from images. The feature integrates multiple AI models and aims to redefine creative workflows for designers exploring motion and animation.
The Brand Identity interviews Colin Dunn, Co-founder and CEO of Visual Electric, about how the AI image generation platform empowers designers rather than replacing them. Dunn discusses the evolution of AI in creative workflows, the role of prompting, and how Visual Electric integrates into branding processes, citing examples like Smith & Diction’s generative identity for Alma. The conversation highlights AI as a creative tool that enhances, not diminishes, human craft.
The article introduces Visual Electric, an AI-powered image generator designed specifically for designers. Co-founded by Colin Dunn, the platform addresses the shortcomings of existing AI tools by offering a spatial canvas, a library of handcrafted styles, and intuitive remixing features. It aims to streamline creative workflows and enhance the designer’s control over AI-generated imagery.