Christopher Doyle
Creative Director · Designer · Founder · Speaker
In their own words
It's that constant barrage of brilliant design work online... Sometimes, it inspires, but other times, it chips away at your confidence.
The Great Unknown is an honest exploration of the pressures and challenges facing modern designers today.
Staying lean and agile as a small studio can often be more effective, particularly in today's challenging economic climate.
It’s not a cheap, camping experience, they are architecturally designed cabins, so we wanted the type to reflect that sophistication.
We wanted to communicate feelings of escape, nature, and local community, but also luxury and sophistication.
It was unusual to shoot twins. Quite eery.
We played a lot with different logos that were more ‘burger-ish’ but that felt more fun.
Articles & interviews
- "EP140 The Spark: Tackling Creative Challenges with Christopher Doyle"
Episode 140 of The Spark podcast by Creative Boom features Australian designer Christopher Doyle discussing 'The Great Unknown'—the emotional impact of constant exposure to great design work online. The episode also covers Oxford’s 2024 Word of the Year 'brain rot', trends in wearable health tech, AI-generated writing on LinkedIn, and community reflections from illustrator Marloes Devries. The show wraps up with a book recommendation and productivity tips for creatives heading into the new year.
- Christopher Doyle Explores Industry Pressures on Creative Boom Podcast
Creative Boom’s podcast episode features Christopher Doyle, founder and creative director of Sydney-based studio Christopher Doyle & Co. In the conversation, Doyle discusses 'The Great Unknown'—his candid reflection on the pressures of the modern design industry, the role of social media, and the importance of authenticity and transparency in creative work. The episode offers insights into balancing anxiety, confidence, and creative growth in a competitive field.
- "Podcast Episode 138: Barrington Reeves Discusses Freelance Success and Innovation"
Episode 138 of The Spark podcast from Creative Boom features Barrington Reeves, founder and creative director of Glasgow-based studio Too Gallus. The discussion explores how smaller studios are thriving through agility, technology, and cultural connection, alongside creative news about Apple, Meta, and Lego. The episode also highlights spooky children's illustrators, a book on blockchain by Chris Dixon, and tips for going freelance in 2025.
- Studio NARI’s Eye-Catching Identity for Living Things Featured in The Edit
The Brand Identity’s biweekly feature ‘The Edit’ spotlights five global design projects, including Studio NARI’s lively identity for the prebiotic soda brand Living Things. Other highlights include Maniac Studio’s nostalgic branding for La Martinuca, Barkas’ Italian-inspired identity for Graziano, Addikt’s unifying Pride Amsterdam 2024 visuals, and PHORM’s collaborative exhibition design for Birmingham Design Festival. Each project showcases distinctive cultural and aesthetic approaches across branding, packaging, and event design.
- Luke Tonge and Daniel Alcorn unravel the making of Birmingham Design Festival and its global reach
The Brand Identity interviews Birmingham Design Festival co-founders Luke Tonge and Daniel Alcorn about the 2024 edition themed 'Process.' They discuss the festival’s growth, its inclusive curation, and the behind-the-scenes work that goes into organizing one of the UK’s most beloved design events. The conversation highlights their volunteer-driven approach, local collaborations, and the festival’s role in fostering community and creativity.
- Christopher Doyle & Co.’s bold identity for Huch invites us to a cosy cabin in the wilderness
Christopher Doyle & Co. created the brand identity for Huch, an Australian hospitality company offering architecturally designed cabins. The identity features a custom wordmark referencing a pitched roof, a warm color palette inspired by nature, and a refined typographic pairing of Flecha and Founders Grotesk. The project balances luxury with simplicity, reflecting Huch’s ethos of relaxed sophistication in the wilderness.
- Never Sit Still by Christopher Doyle & Co.
Christopher Doyle & Co. created the brand identity for motion designer Mike Tosetto’s new studio, Never Sit Still. The identity centers on a flexible, animated wordmark that reflects the studio’s energy and constant motion, applied across print and digital touchpoints. The project included naming, branding, and website design for the newly launched company.
- Christopher Doyle & Co.
The Brand Identity interviews Christopher Doyle, Creative Director of Sydney-based studio Christopher Doyle & Co., about their new website and recent branding projects. Doyle discusses collaborations with photographer Pierre Toussaint for The Jezabels, the Eat Burger identity with interior studio Amber Road, and his approach to typography and simplicity in design. The conversation highlights the studio’s focus on clarity, consistency, and understated design execution.