Today the gap between wellness and pleasure is closing.
Pop isn't heavy, it's quite the opposite. So to be a category leader, they needed to harness this fresh perspective.
Hip Pop's tone of voice is straight-talking and slightly tart—just like the drinks.
Creative agency Robot Food has rebranded The Protein Ball Co. with a bold new identity built around the idea 'Ballsy by Nature'. The rebrand replaces soft wellness cues with a raw, expressive aesthetic and confident tone of voice, positioning the brand as a fearless challenger in the protein snack market. The new look has already helped the company secure major retail listings and expand internationally.
Leeds-based studio Robot Food has rebranded Manchester soft drinks brand Hip Pop with a bold, flavour-led identity that rejects wellness clichés in favour of honesty and attitude. The new look features black-dominant packaging, vibrant fruit illustrations, and a confident tone of voice rooted in Northern charm. The rebrand aims to position Hip Pop as a mainstream category leader while staying true to its authentic roots.