Briton Smith
Type Designer · Founder
In their own words
A big challenge for the project was designing the underlying typeface that could withstand so much customisation.
Universal Sans covers a limited range, but within that range are infinite unique variations.
Articles & interviews
- TinyWins recaptures the dream of flight in Joby Aviation’s rebrand
California-based studio TinyWins led a comprehensive rebrand for Joby Aviation, repositioning the electric aircraft company from a technology-focused brand to one that evokes the emotional experience of flight. Drawing inspiration from mid-century aviation design, the new identity spans strategy, digital platforms, wayfinding, and aircraft livery. Collaborations with Family Type, INK Studio, and others helped create a cohesive system that blends nostalgia with innovation.
- Briton Smith details the creation of Family Type's first variable typeface, Universal Sans
The Brand Identity interviews Briton Smith about launching Family Type and its first release, the variable typeface Universal Sans. Smith discusses his transition from OMSE and OMSETYPE, the technical and creative challenges of designing a variable typeface, and his vision for the future of type design in digital and AR contexts.