Baard Kolstad
Designer · Partner
In their own words
One of the biggest challenges was that the design of the car was highly secretive, so the process was quite unusual in the ideation phase.
Combined with a simplified geometric ‘J,’ we felt it stood out in the category with its asymmetric composition and bold look.
It felt right with a wider wordmark to fit with the symbol we developed.
We felt that it added a timeless quality that paired nicely together with Bw Gradual for the rest of the communication.
There’s something inheritably beautiful in the curves of labels, which was very inspirational for us in the creative process.
They wanted to be positioned as a specialist within their field, and we felt that having a limited colour palette reflected this choice.
It is one of the most important agricultural areas of Norway, known for its rough climate and its hard-working, straight forward and stubborn farmers.
His illustrations strike this balance between being witty and reflecting the light-hearted tone.
UX is all about people not about tech, it was the only approach that felt right.
Articles & interviews
- Studio Oker’s identity for JIDU mirrors the high-tech nature of the AI-powered electric vehicle
Studio Oker created a futuristic brand identity for JIDU, an AI-powered electric vehicle venture by Geely and Baidu. The design centers on a pixel motif symbolizing data and autonomy, complemented by a metallic violet accent and custom typefaces developed with Displaay and CoType Foundry. The result reflects JIDU’s high-tech, forward-looking ethos through geometric precision and technological sophistication.
- Studio Oker’s slick and systematic identity for Norsk Etikett reflects their production process
Studio Oker developed a sleek and systematic brand identity and website for Norwegian label printer Norsk Etikett. The design draws inspiration from the printing process, using a grid-based system, minimalist color palette, and typefaces Neue Haas Grotesk and Bw Gradual to reflect precision and craftsmanship. The result positions Norsk Etikett as a specialist in their field with a clean, utilitarian aesthetic.
- Studio Oker’s inviting identity for UX design studio Okse is rooted in character and country
The Brand Identity features Studio Oker’s refreshed brand identity for UX design studio Okse, inspired by the Norwegian landscape of Jæren and the symbolism of the bull. The identity combines typographic sharpness with warm, witty illustrations by Jay Cover and a sunshine yellow palette, reflecting Okse’s personable and down-to-earth approach to UX design.