Axel Peemoeller
Co-Founder · Creative Director
In their own words
You lose out on spontaneous conversations. You have to be very intentional about making sure everyone’s on the same page.
Articles & interviews
- "Clear Communication: Key to Successful Design"
This feature article, created in partnership with Grammarly, explores how clear communication underpins successful design practice. Through insights from Studio Yukiko, New Studio, and Grammarly’s own design team, it highlights strategies for managing cross-cultural collaboration, remote teamwork, and constructive disagreement. The piece emphasizes that clarity, empathy, and intentional communication are essential tools for creative professionals.
- The Edit: five projects including the upbeat, infectious joy of STUDIO WORK’s identity for Songlit
The article is part of The Brand Identity’s 'The Edit' series, highlighting five creative projects from around the world. Featured works include Studio Work’s joyful identity for Songlit, New Studio’s bold branding for CARTE BLANCHE, Need’s thoughtful design for Panos Prints, The Northern Block’s charitable typeface Maggy, and Ashley Simonetto’s minimalist packaging for HIKUU. Each project showcases distinct creative approaches across branding, digital, and typographic design.