In their own words
We chose to participate because we have long focused on the integration of traditional culture and modern design.
The core of the design is not to challenge people’s inherent perception of nature, but to break the stereotype that ‘rural culture is equal to simple realism.’
The theme embodies the spirit of artists persistently pursuing their goals and delivering uninterrupted performances, much like a marathon.
Its pixelated outline can evoke a sense of movement, aligning perfectly with the main concept of ‘Fringe Marathon.’
Articles & interviews
- "Untitled Macao Transforms Rural Arts Festival with Vibrant Revamp"
Untitled Macao created a vibrant new identity for the Guanzhong Mangba Arts Festival in Shaanxi, China, blending rural traditions with contemporary design. Led by creative director Au Chon Hin, the project uses geometric illustrations and saturated colors to reinterpret pastoral life for modern and international audiences. The identity balances warmth and modernity, celebrating local culture while challenging stereotypes of rural simplicity.
- Untitled Macao’s brand for Shenzhen Fringe Festival 2023 is a visual party we can’t look away from
Untitled Macao developed a vibrant and fantastical brand identity for the Shenzhen Fringe Festival 2023, themed ‘Fringe Marathon.’ Led by creative director Au Chon Hin, the design features eccentric illustrated sprites, bold gradients, and a custom bubbly typeface paired with Sharp Grotesk. The identity captures the festival’s energetic and diverse artistic spirit.