Armin Vit
Designer
Studios:UnderConsideration
Articles & interviews
- Great Value Unveils New Logo and Identity
UnderConsideration’s Brand New reviewed the new logo and identity for Great Value, designed by Jones Knowles Ritchie in collaboration with the brand’s in-house team. The rebrand modernizes the private label’s look with a simplified sans serif logo and refreshed blue packaging system. The update aims to strengthen Great Value’s shelf presence and unify its product range.
- A 50-year goldmine of design: AIGA New York unveils its poster archive to the public
AIGA New York has opened its 50-year poster archive to the public, offering a rare look into the city’s evolving design culture. The collection spans decades of events, exhibitions, and activism, reflecting shifts in typography, technology, and creative expression. Interviews with AIGA NY leaders highlight the archive’s role in connecting the community to a more tactile and human side of design history.