Aries Moross
Creative Director · Founder · Designer
In their own words
So much can be misinterpreted from a written description without clarification.
The brand needed a direction and structure for the year, and we wanted to build them a set of tools so their in-house team could roll out new creative as and when it was needed.
We wanted these to be realised in camera as much as possible, so we shot those as seen with a pink cove and pink lighting.
Many of us on the shoot were queer and it was nice to have a couple days making something joyful together. I think maybe you can see that joy in the work.
visual buckets that keep the year-long campaign feeling fresh without losing cohesion
Articles & interviews
- "Are Client Briefs Declining in Quality?"
Liz Gorny’s opinion piece for It’s Nice That explores whether client briefs in the creative industry are deteriorating in quality. Drawing on perspectives from industry figures like Aries Moross, Terry Stephens, Mike Reed, and Ed Tsue, the article examines trends such as longer, AI-written, and more collaborative briefs, as well as issues of stakeholder misalignment. While some see these changes as signs of decline, others view them as evidence of growing client awareness and ambition.
- Studio Moross Reinvents Glitterbox as Tribute to Queer Nightlife
Studio Moross has rebranded Defected Records’ nightlife brand Glitterbox with a maximalist, joy-filled campaign titled 'Made For The Dancefloor'. The new identity embraces bold colour, texture, and retro influences, celebrating queer nightlife culture. The project includes a flexible toolkit for Glitterbox’s in-house team, featuring photography, illustration, and typographic systems inspired by 80s and 90s visual exuberance.
- Studio Moross Redesigns Glitterbox's Identity for 2025 Season
Studio Moross has unveiled a vibrant new identity for Glitterbox’s 2025 season, celebrating inclusivity and dancefloor culture. The refresh introduces five archetypal muses, each with its own palette and type treatment, while retaining the brand’s iconic logotype and illustrator Mark Wardel’s signature portraits. The campaign expands Glitterbox’s visual language into motion and social media, reinforcing its joyful, community-driven ethos.
- The Designers: Wolff Olins’ Andy Khatouli on challenging conventions and making a difference
The Brand Identity’s interview with Wolff Olins Creative Director Andy Khatouli explores his creative journey from Studio Moross to co-founding Oddigy and joining Wolff Olins. Khatouli discusses his inspirations, leadership philosophy, and the importance of challenging conventions and making meaningful work. The conversation highlights his personal resilience, creative process, and advice for emerging designers.