Ade Chong
Creative Director · Founder
In their own words
Dirty Birdy was born out of reclaiming the mantle of DIY and craft for women.
We went through a rigorous workshop process and ended up with a mark that perfectly captured the duality we were aiming for: tough, but never cold. Feminine, but never delicate.
We wanted to reclaim the idea of ‘dirty’ – not as something grimy or aggressive, but as something empowered and real.
So, as with all our briefs, part of our ethos is to have fun with it.
Smackk! was inspired by my cat, Kimchi.
We always believe in creating brands that challenge what exists out there, not just visually but strategically.
We’ve had such awesome feedback. Many people have said that they wish they could have bought this.
Articles & interviews
- Studio Chong Redefines Women's Workwear with "Dirty Birdy" Brand
Studio Chong developed a new name and full brand identity for Dirty Birdy, a California-based women’s workwear brand. The project reclaims traditionally masculine workwear aesthetics through a warm, empowering visual and verbal identity. Collaborations included Treintayseis Estudio for typography, Marcus Prado for motion, and Tiny Fruits for copywriting.
- Truly meowvelous: Studio Chong’s imagined cat food brand Smackk! brings Bendito’s mockups to life
Studio Chong created a conceptual cat food brand called Smackk! to bring Bendito Mockup’s Manolo & Bendito collection to life. Inspired by founder Ade Chong’s cat, the playful and planet-friendly identity uses bold colors, minimal illustrations, and typefaces VC Henrietta and Agrandir to reimagine pet food branding. The project demonstrates Studio Chong’s strategic and creative approach to storytelling through design mockups.