View Source developed a new brand identity and UI for blockchain platform Moonbeam, embracing an ethereal concept inspired by 'moonlit photosynthesis.' The project combines AI-generated imagery, 3D animation by Studio Gamma, and a refined typographic system to create a distinctive, atmospheric digital experience. The rebrand moves away from typical web3 aesthetics, positioning Moonbeam as a mature and innovative platform.
Happening Studio developed a fluid and responsive brand identity for the Museum of Contemporary Art San Diego, inspired by the museum’s architecture and environment. The rebrand uses adaptable typography and a dynamic colour palette reflecting the city and beach surroundings. The design emphasizes inclusivity, flexibility, and a strong connection to San Diego’s cultural landscape.
Happening StudioSelldorf ArchitectsCommercial TypeMuseum of Contemporary Art San Diegobranding