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PP Editorial New — 5 cases
Used by High Tide (2), Studio Work, Works, Dinamo
Set for Boya, Dinamo, Leon Michels, Sijo, The North Face
Cases set in PP Editorial New, as credited by the studios in their own writeups.
Used by High Tide (2), Studio Work, Works, Dinamo
Set for Boya, Dinamo, Leon Michels, Sijo, The North Face
Cases set in PP Editorial New, as credited by the studios in their own writeups.
Studio Freight collaborated with Perplexity to launch Comet, an AI-powered browser concept, before the product itself existed. The project used cosmic metaphors, AI-generated visuals, and seamless motion to express the browser’s potential experience. The result is a visually immersive website and campaign that bridges space and humanity while hinting at the future of intelligent browsing.
Designer and art director Elena Saharova created 'See and Grow', a set of developmental flashcards designed for her newborn son to support early visual perception. The project uses research into infant vision, a warm evolving colour palette, and Pangram Pangram’s Editorial New typeface to create a playful yet purposeful design. Photography and video by Julia Potato accompany the project, which is now available for other parents to purchase.
The article by Poppy Thaxter on The Brand Identity highlights five standout serif typefaces frequently used in branding projects: LL Bradford, Editorial New, Romie, Tobias, and Reckless Neue. It explores how each typeface has been applied by various studios across industries, showcasing their versatility and aesthetic qualities. The piece serves as a curated roundup of serif fonts that continue to shape contemporary brand identities.
