The Brand Identity’s biweekly roundup ‘The Edit’ spotlights five creative projects, including Wieden+Kennedy London’s global campaign for the ATP Tour, Our Friends’ identity for Basecamp Research, HUGMUN’s tactile packaging for Resibo, Dinamo’s ABC Otto typeface and accompanying book, and Wedge’s illustrated recipe collection STAFF MEAL. Each project showcases distinctive approaches to branding, typography, and storytelling across industries from sport to biotech and beauty.
Andrej & Andrej collaborated with khn office to create the brand identity for Bratislava’s Energy Manifest Conference. The design centers on interactivity and movement, using a vibrant green palette and the Parabole typeface to reflect energy and innovation. The project included digital and physical applications, such as an interactive LED wall and a dynamic website experience.