Los York developed a new pixel-based identity for Netflix’s VFX partner Eyeline, formerly Scanline VFX and Eyeline Studios. The rebrand uses a modular grid system inspired by the pixel as a metaphor for creativity and technology, with an RGB color scheme representing Eyeline’s three divisions. The identity balances cinematic warmth and technical precision through the use of ITC Garamond and Netflix Sans, creating a flexible system that reflects Eyeline’s global, multidisciplinary work.
Study Hall created a dualistic identity system for Netflix Sports that balances the physical intensity of athletic performance with the emotional depth of storytelling. The design uses a dynamic, adaptable system featuring the deconstructed Netflix 'N', vibrant colors, and motion principles reflecting the rhythm of sports. The project emphasizes both energy and emotion, aligning with Netflix’s broader brand while introducing a fresh, expressive visual language.