London-based studio Together rebranded fintech data platform Spade with an identity that visualizes the brand’s ability to uncover hidden transaction data. The system uses contour-line illustrations, a custom typographic apostrophe device, and a natural color palette to express depth and discovery. The rebrand extends across digital, motion, and web applications, avoiding fintech clichés while emphasizing clarity and conceptual precision.
The Brand Identity features NaN’s latest release, SuperX, a serif and sans typeface pair designed for impactful headlines and tight spacing. Developed by Berlin-based foundry NaN under founder Luke Prowse, the system revives phototype-era aesthetics with large x-heights and short ascenders for efficient vertical use. The family includes serif and sans versions with italics in Latin and Arabic scripts, optimized for editorial and digital applications.