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Floyd Gothic in use - D1S1 Design Spotlight

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Floyd Gothic — 1 case

Used by Order Design

Set for Floyd

Cases set in Floyd Gothic, as credited by the studios in their own writeups.

Floyd

Floyd by Order Design

Brand Identity And Packaging For Floyd Furniture

Evolution, Furniture, Packaging, Rust Belt, Showroom, Typeface

Floyd Gothic in the news

Floyd by Order
The Brand Identity · May 30, 2019
The article highlights New York-based studio Order’s brand identity for Detroit furniture company Floyd. The identity centers on a custom typeface, Floyd Gothic, inspired by industrial signage, paired with a rust-red palette and a friendly tone of voice. The project reflects Floyd’s mission to create durable, well-designed furniture as an alternative to disposable homeware.
OrderFloydbranding