Used by Focus Lab (2), Athletics
Set for Creative Ecosystems, Getida, Luminate
Cases set in FK Screamer, as credited by the studios in their own writeups.
The article covers the rebrand of coworking company Patch by designer Ali Hanson, strategist Naresh Ramchandani, and verbal branding studio Opening Line. The new identity centers on the concept of a 'lighthouse for local life,' using FK Screamer, Plain, and Stanley typefaces, a warm yellow and dark blue palette, and illustrations by Linn Fritz to express community and warmth. The project aims to visually and verbally embody Patch’s mission of bringing work and community closer to home.
How&How created a bold and empowering brand identity for femtech company Emm, centering on waves as a metaphor for menstrual cycles and health data. The design uses vibrant colors, kinetic illustrations, and strong typography to reframe period care as a positive and empowering experience. The project reflects a shift in female healthcare branding toward confidence, technology, and inclusivity.