Used by Velvele, Des Signes
Set for Bibliothèque nationale de France, Cray
Cases set in Exposure, as credited by the studios in their own writeups.
Editorial Design For Épreuves De La Matière Exhibition Catalogue
Velvele, a Milan-based studio, created a kinetic brand identity for Cray, a Turkish electronic music brand. The identity uses the variable typeface Exposure by 205TF to create a dynamic, motion-driven logo that reflects the energy of live music. The design combines vibrant colors, surreal portraits, and motion effects to capture Cray’s underground yet contemporary spirit.
ADDRESS ARTS designed a bold, typographic identity for Cadence, a new electrolyte beverage brand. Using the variable typeface Exposure alongside Neue Montreal and Editorial New, the studio created a minimalist black-and-white look with a pop of green. CGI renders helped visualize the product’s real-world presence and tactile appeal.
The Brand Identity features Tbilisi-based designer Nicole Belskaya’s brand identity for Slovenian home decor store Etis Living. The project combines retro warmth with modern minimalism, using typefaces Tartuffo, Exposure, and Helvetica to create a free-spirited yet elegant visual system. A subdued color palette and custom icons balance the brand’s eclectic product range.
