Middle Name developed a richly crafted brand identity for London-based architecture practice TR Studio, emphasizing ornamentation and craftsmanship over minimalism. The identity features an intricate monogram, balanced typography, and a warm color palette, with a DIY approach to print materials using embossing and stamps. The project reflects TR Studio’s ethos of enriching spaces through both function and detail.
Javas Lehn Studio created a refined brand identity for The Twenty Two, a Mayfair hotel and private members club, blending heritage and contemporary aesthetics. The identity features expressive illustration by Rosie McGuiness, photography by Thomas Adank, and a tri-tone palette of black, white, and red. Typefaces Ayer Poster and Dia reinforce the duality of the brand’s character.