Avant Garde — 2 cases

Avant Garde in the news

• Meet Bon Elliot: the family-run, slow-crafted skincare label from Little Troop

  It's Nice That · Apr 15, 2026

  It’s Nice That profiles Little Troop’s branding for Bon Elliot, a new family-run skincare label founded by dermatologist Bonnie Fergie and Jono Elliot. The minimalist identity balances clinical trust with luxury appeal, featuring a neutral palette, Avant Garde typography, and a symmetrical logo inspired by skin layers. The launch campaign, shot by Luca Venter, draws on references from Irving Penn and Stanley Kubrick to merge science and beauty aesthetics.

  Little TroopBon Elliotbranding
• "Inclusive Sans Typeface Adds Playfulness to Penguin's Brand"

  It's Nice That · Jul 15, 2025

  The article profiles designer Olivia King’s creation of Penguin Inclusive Sans, a custom typeface commissioned by Penguin Books. Building on her earlier Inclusive Sans project, the new font blends accessibility with Penguin’s typographic heritage, drawing inspiration from archival materials and classic typefaces. The design aims to make reading more inclusive while maintaining the publisher’s playful and historic identity.

  Penguin Booksbranding
• Requena Office Designs Plant-Inspired Identity for Garden Pizza

  It's Nice That · Apr 10, 2025

  Requena Office has created a blooming new identity for Barcelona-based restaurant Garden Pizza, inspired by the natural cycles of growth and fermentation. The project features a custom typeface named Avant Garden, derived from Avant Garde, and uses motion and organic shapes to evoke the feeling of a living garden. The identity extends across digital and physical applications, reflecting the restaurant’s artisanal and nature-rooted ethos.