The article highlights seven standout coffee brand identities from studios around the world, including B&B Studio, Fieldwork Facility, and Alter. Each project showcases unique approaches to branding, from bold color palettes and modular systems to illustration-led packaging and custom typography. The roundup celebrates creativity and diversity in coffee branding design.
Gesture Systems, a Fremantle-based design studio led by Ryan Vincent and Rory Ferrante, created a flexible, maximalist brand identity and packaging for Perth coffee roastery DoubleDouble. Drawing inspiration from early internet aesthetics and archival imagery, the design uses a mix of typefaces and adaptable color systems to reflect each coffee blend’s character. The result is a nostalgic yet contemporary identity that stands out in the local coffee market.