Creative Boom’s article by Tom May summarizes Frontify’s 2026 report 'Rebranding Redefined', which outlines six key strategies for modern rebranding. Drawing insights from studios like JKR, Buck, DIA, and Mozilla, it emphasizes living brand systems, meaningful use of type and color, sonic branding, flexibility, motion integration, and cultural relevance. The piece encourages designers to move beyond static assets and build adaptive, emotionally resonant brands.
Creative Boom’s article by Tom May explores Rosetta Type’s innovative project ‘Only Yours’, a generative typeface system that creates unique variants for each buyer. Managing director David Březina explains how the concept merges typographic design, computational creativity, and exclusivity to redefine digital ownership. The project introduces scarcity and personalisation into typography, offering designers fonts that are truly one-of-a-kind.