ABC Whyte Inktrap — 5 cases

ABC Whyte Inktrap in the news

• U.I.WD.’s simplicity-led identity for Estúdio Gustavo Utrabo reflects the intimacy of the practice

  The Brand Identity · Sep 1, 2022

  São Paulo-based studio U.I.WD. created a simplicity-led brand identity for internationally acclaimed architecture firm Estúdio Gustavo Utrabo. The design emphasizes intimacy and openness through a modular grid system and image-led layouts, supported by the typefaces Whyte Inktrap and Documan. The identity spans both digital and printed applications, reflecting the studio’s architectural sensibilities.

  U.I.WD.Estúdio Gustavo UtraboEstúdio Gustavo Utrabobranding
• Studio Ground Floor reflect on the design process behind our book, The Interviews: Volume One

  The Brand Identity · Jul 22, 2021 · Interview

  The Brand Identity interviewed Studio Ground Floor about their design process for 'The Interviews: Volume One,' a book compiling 57 interviews with design studios. The studio discussed their archival-inspired approach, typographic choices from Dinamo, and the conceptual details that make the book both timeless and contemporary. The project highlights Studio Ground Floor’s editorial expertise and thoughtful material choices like a PVC cover and Olin paper.

  Studio Ground FloorThe Brand IdentityThe Brand Identityeditorial