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ABC Synt — 1 case
Used by Dinamo
Set for Dinamo
Cases set in ABC Synt, as credited by the studios in their own writeups.
ABC Synt in the news
- "PERSPECTIVA Creates Unique Geometric Cowboy Brand Identity"
The Brand Identity · Aug 26, 2025
Zacatecas-based studio PERSPECTIVA created a geometric, minimalist brand identity for COWBOY, a coffee cantina that reinterprets Western aesthetics without resorting to clichés. Led by Creative Director Hugo Trejo, the identity features a bold geometric cowboy profile, a system of illustrative icons, and a monochromatic palette inspired by authentic Western visuals. The design combines custom typography with PP Neue Montreal and Synt to balance contemporary and classic sensibilities.
PERSPECTIVACOWBOYbranding - "Suupaa's Unique Brand Identity: A Blend of Eclectic Typography and Restraint"
It's Nice That · Mar 31, 2025
A Friend of Mine has created a refined yet playful brand identity for Suupaa, a Japanese-inspired restaurant and convenience store in Australia. The project blends konbini culture with contemporary design through tactile materials, custom illustrations, and a sophisticated typographic system. Collaborating with IF Architecture, More Studio, and 3D2D, the studio achieved a balance of whimsy and restraint that reflects Suupaa’s hybrid offering.
- "Palito Reinvents Toothpicks as Luxury Design Objects"
The Brand Identity · Mar 17, 2025
The Brand Identity features Palito, a luxury toothpick brand that reimagines the everyday object through refined design and playful irreverence. Led by designer and art director Ariel Chiesa, the identity combines illustration by Fernando Bittar, photography by Val&Musso, and letterpress printing by Buenos Aires Letterpress. The result is a sophisticated yet humorous brand experience spanning packaging, website, and collectible product design.
PalitoBuenos Aires LetterpressVal&MussoPalitobranding - New Logo & Branding for Suupaa by AFOM
BP&O · Mar 13, 2025
BP&O features A Friend of Mine’s branding for Suupaa, a Japanese convenience store and restaurant in Melbourne. The identity combines minimalism and playfulness through a pufferfish mascot, metallic silver palette, and typefaces from Optimo, Grilli Type, and Dinamo. Collaborations with More Studio, Marsha Golemac, and Lauren Bamford extend the brand into digital and campaign materials, blending Japanese konbini culture with refined design sensibility.
- From type to tangible: Dinamo Hardware behind-the-scenes with Simon Merz and Madeleine Morley
The Brand Identity · Oct 5, 2023 · Interview
The Brand Identity interviews Dinamo’s Head of Hardware, Simon Merz, about the creation of the new Dinamo Hardware UNLOCKED COLLECTION. The conversation, led by Head of Publishing Madeleine Morley, explores how Merz translates type design thinking into tangible products such as keychains, candles, mugs, and apparel. The piece highlights Dinamo’s focus on authenticity, craftsmanship, and playful material experimentation.
- Bielke&Yang’s playful identity for Atelier aims to “destigmatise the idea of purchasing art”
The Brand Identity · Nov 4, 2021
Oslo-based studio Bielke&Yang created a playful and polished brand identity for Atelier, an online art platform aiming to make buying art more accessible. The identity uses Dinamo’s ABC Synt and ABC Monument Grotesk typefaces, combining classic and contemporary qualities to balance approachability with quality. A vibrant color palette and expressive iconography reinforce Atelier’s mission to destigmatize art purchasing.