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ABC Maxi — 1 case
Used by Dinamo
Set for GQ Korea
Cases set in ABC Maxi, as credited by the studios in their own writeups.
ABC Maxi in the news
- A prescription specs brand that’s not dry and boring? Mother Design had some ideas for Jumbo Shrimp
The Brand Identity · Jul 9, 2024
Mother Design created a lively and playful brand identity for eyewear brand Jumbo Shrimp, aiming to make prescription glasses feel fun and fashionable while maintaining a sustainable ethos. The identity features a custom logo based on ABC Dinamo’s Maxi, bold marine-themed illustrations by Ikki Kobayashi, and a bright, youthful color palette. The project redefines eyewear branding with a balance of humor, quality, and eco-consciousness.
- From type to tangible: Dinamo Hardware behind-the-scenes with Simon Merz and Madeleine Morley
The Brand Identity · Oct 5, 2023 · Interview
The Brand Identity interviews Dinamo’s Head of Hardware, Simon Merz, about the creation of the new Dinamo Hardware UNLOCKED COLLECTION. The conversation, led by Head of Publishing Madeleine Morley, explores how Merz translates type design thinking into tangible products such as keychains, candles, mugs, and apparel. The piece highlights Dinamo’s focus on authenticity, craftsmanship, and playful material experimentation.